AI Insights · Timothy · April 2025
Top 5 Simulator Games on iOS in New Zealand: Q1 2025
Explore the performance trends of the top 5 iOS simulator games in New Zealand for Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the top simulator games on iOS in New Zealand showed varied performance trends, as captured by Sensor Tower.
BitLife - Life Simulator saw a steady decline in weekly revenue, starting at approximately $3.8K and ending at $1.7K. Its weekly downloads also decreased, beginning at over 1K and closing at around 450. However, weekly active users showed a decline from 4.7K to 2.8K by the end of March.
My Supermarket Simulator 3D® experienced a decrease in weekly revenue from $946 to $348. Downloads started strong at 1.4K and ended at 335, while active users showed a significant drop from 4.5K to 876.
Toca Boca Jr maintained relatively stable revenue, peaking slightly at $299 mid-quarter. Weekly downloads gradually decreased from 397 to 145, and active users fell from 1.3K to 806.
Kids cooking games 2+ year old had a steady revenue trend, peaking at $297 in early March. Downloads diminished from 205 to 38, with a gradual decline in active users from 2.3K to 1.9K.
Horse Riding Tales: Wild World had a fluctuating revenue, peaking at $342 in late January. Downloads varied, beginning at 38 and ending at 39, while active users remained relatively stable, starting at 127 and closing at 123.
These insights from Sensor Tower highlight the dynamic nature of the simulator games market in New Zealand.
